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Fri 4 Nov 2011 09:52 AM

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FIFA 'surprised' by Emirates sponsorship comments

Football's world body says it is seeking to clarify position with Dubai-based airline

FIFA 'surprised' by Emirates sponsorship comments
FIFA president Sepp Blatter
FIFA 'surprised' by Emirates sponsorship comments

Football’s governing body has said it’s “surprised” by the comments attributed to an executive at sponsor Emirates that the airline is mulling whether to end a deal with FIFA after the 2014 World Cup.

FIFA has been roiled by a slew of corruption scandals in the past year that have spooked sponsors, who pay millions to be associated with the World Cup, sport’s most-watched event.

“We are seriously thinking about not renewing our partnership with FIFA beyond 2014,” Boutros Boutros, Emirates’s divisional senior vice president of corporate communications, said in an interview with Australia’s B&T Media on Wednesday.

FIFA said it’s trying to clarify the comments with Emirates, though it generally has a “very positive relationship with all of our commercial affiliates and media rights licensees.”

The organisation cited in a statement “the confidence” shown by other sponsors which have extended contracts until the 2022 World Cup.

FIFA generated about $4bn from television and marketing contracts for the last World Cup, held in South Africa in 2010. It’s sold out its global sponsorship packages for the next tournament in Brazil in 2014.

Emirates signed an eight-year contract with FIFA in 2006 worth $195m.

Along with other lead partners, including Adidas, Sony, Visa and Coca-Cola, it expressed concern about claims of impropriety within the organisation in May when FIFA’s presidential election was tainted by allegations of vote-buying.

That followed claims of wrongdoing against members of the executive who voted for where the World Cup would be staged in 2018 and 2022.

“As a sponsor you expect they will come and write to you in the middle of the issue or at the end of it,” Boutros was quoted as saying by B&T Media.

 “To them they act as if it’s nothing forsponsors. For us, in our history of sponsorship, it is the only event that when it happened our clients started writing to us saying ‘why do you support this organisation?’”

FIFA President Sepp Blatter announced a raft of anti-corruption measures last month, promising to cleanse the organisation by 2013.

He’s been president since 1998. Blatter was re-elected after his sole challenger Mohamed Bin Hammam quit after he was accused of bribing voters in the Caribbean. Bin Hammam is now appealing the life ban from the sport he received.

“We don’t get into politics but we believe the situation with FIFA went beyond an internal problem and became much bigger,” Boutros said.

The airline said in a statement that it has “not yet commenced discussions with FIFA on the extension of our partnership agreement beyond 2014. Discussions will begin in due course.”

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Ron Bagnulo 8 years ago

It would be wonderful to see Emirates tell this guy, enough-is-enough. Sepp Blater and 'his' FIFA organization have embarrassed us all. Branding is all about perception. Emirates will be well served in dis-associating itself from this puffed-up individual.