Jollibee, the Philippines' largest fast food chain, has revealed plans to expand its business across the UAE, starting with six new branches in 2016.
The restaurant successfully launched its inaugural UAE store in Dubai Mall in 2015, its 1,000th location worldwide.
Jollibee said in a statement that it plans to open an additional 100 stores across the wider GCC region by 2020.
As part of its global and Middle East expansion plans, the company said it is committed to making its great tasting food more accessible to Filipinos, locals, and the expat community within the Emirates.
One new restaurant will open in the Mall of the Emirates and another will be in Burjuman Centre.
"Our 1000th Jollibee store opening at The Dubai Mall was the most successful store opening in the world. We welcomed and served hundreds of people eager to have a taste of Jollibee," said Jollibee's vice-president for international markets, Dennis M Flores.
On its opening day, the branch sold record-breaking numbers of its best-selling products and is currently Jollibee's most financially successful restaurant worldwide, he added.
"Jollibee means a great deal to many people in the Philippines," said Hisham Al Gurg, franchisee of Jollibee in the UAE. "Its expansion here is addressing an extremely underserved market. We are excited to bring such a well-loved brand to where many of its loyal customers reside, as well as introduce it to many new customers who may have never heard of it yet."For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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