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Mon 1 Jan 2007 03:25 PM

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Fine revamps Cinderella napkins

Fine, a market leader in the Middle East hygienic paper industry has announced the launch of its new and improved Cinderella sanitary napkins

Fine, a market leader in the Middle East hygienic paper industry has announced the launch of its new and improved Cinderella sanitary napkins. The contoured napkins, have been re-designed with improved side channels to provide greater comfort, protection and adhesion.

Cinderella sanitary napkins come with a stay-dry cover ensuring high absorption and greater comfort levels. The product's packaging has also been re-vamped.

Peter Janho, Fine's chief area officer, Arabian Peninsula and Iran, said: "Fine has always been committed to its corporate strategy of offering customers products that are innovative and in line with changing trends."

Fine is the brand name of a variety of products produced by the Nuqul Group's Fine Hygienic Paper unit, which operates across the Middle East and is headquartered in Jordan. Other brands that the company markets include Finies, Lido and Super Baby Fine diapers, Lady Fine and Cinderella feminine sanitary napkins, and Smile and Lido facial tissue and toilet rolls.

The redesign of the Cinderella product is the latest in a series of developments at Fine that has helped the company consolidate its position as a market leader in the hygienic paper sector.

Last summer, Fine promoted its deputy general manager, Raed Fanous, to the position of director of sales and marketing for the Lower Gulf, Iran and Yemen.

In his new role, Fanous has been formulating and implementing sales and marketing strategies for the region, as well as leading the day-today operations of the sales and marketing departments. Fine is owned by Jordan-based Nuqul Group.

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