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Sat 28 Mar 2015 10:04 AM

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Finnish retailer makes Dubai debut, plans GCC roll-out by 2018

Design company Marimekko opens first store in Middle East in Dubai; eyes Kuwait, Qatar and Saudi Arabia

Finnish retailer makes Dubai debut, plans GCC roll-out by 2018

Finnish retailer Marimekko has announced its Middle East debut with the opening of its first store in Dubai, with plans to roll out the brand across the Gulf region.

The first store, located in the new Boxpark shopping mall in the Jumeirah district, will be followed by another Marimekko outlet to be opened in April in The Dubai Mall.

Marimekko and its local partner BinHendi Enterprises aim to open a total of eight Marimekko stores in the Middle East by the end of 2018.

After store openings in the UAE, the intention is to also extend operations to Kuwait, Qatar and Saudi Arabia.

Päivi Lonka, chief strategy officer, said: “The UAE is an attractive market for us, famous for its excellent shopping opportunities. The region has a great deal of local purchasing power.

"Dubai is particularly interesting because it is a busy shopping destination for tourists, attracting visitors from around the world. For these reasons, the brand's recognition factor can be cultivated there globally on a very broad scale.”

Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware.

Marimekko was founded in 1951, and its products are now sold in about 40 countries.

More than 140 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 500 people and its shares are quoted on Nasdaq OMX Helsinki Ltd.

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