First Abu Dhabi Bank launches rebrand

New identity for created from merger between NBAD and FGB
First Abu Dhabi Bank launches rebrand
By Sarah Townsend
Mon 01 May 2017 01:22 PM

The UAE’s largest bank, created from the merger of National Bank of Abu Dhabi (NBAD) and First Gulf Bank (FGB), launched a new brand identity on Monday.

The leaders of First Abu Dhabi Bank unveiled a new logo for the bank, with the motto “Grow Stronger”. The new brand reflects the mission and values of the new entity, and the UAE’s vision for the future, they said.

Sheikh Tahnoon Bin Zayed Al Nahyan, chairman of First Abu Dhabi Bank (FAB), said: “The launch of our new brand marks the culmination of the historic merger between NBAD and FGB, and reflects the successful union of these two renowned institutions.

“This is an exciting milestone, as we establish a new identity which draws on past achievements, whilst symbolising our vision for the future.”

First Abu Dhabi Bank is the largest bank in the UAE, with total assets worth AED682 billion ($186 billion). It is also the largest UAE listed bank, with a market capitalisation of AED120 billion ($32 billion).

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