By Andy Sambidge
Luxury hotel brand from Hollywood set to open in UAE capital in 2013, says Millennium & Copthorne
Millennium and Copthorne Hotels said on Sunday it aims to triple its portfolio in the Middle East and North Africa in less than three years.
The company, with more than 120 owned and managed hotels across 20 countries, said it would open a Biltmore-branded hotel in Abu Dhabi in 2013.
The property in the Al Bateen area of Abu Dhabi is currently in the final design stage and will be based on the original Biltmore Hotel in Hollywood, which was the setting of many of Hollywood's most memorable scenes.
"As the brand is brought to the Middle East, it will stay true to its illustrious past and drawing on its rich heritage," the company said in a statement.
It said the addition of the Biltmore brand to the Millennium & Copthorne portfolio was a "significant move".
The company is is due to add 12 new properties to its portfolio of 12 operating hotels this year, with 52 signed management agreements in the pipeline, it added.
Ali Lakhraim, president and CEO of Millennium & Copthorne Hotels and Resorts, said: "Bringing the first Biltmore hotel outside of Los Angeles to Abu Dhabi is a coup.
"This unique brand, synonymous with exclusivity and quality, will cater to both the business and leisure market in a select few gateway cities around the world, with Abu Dhabi leading the way.
"Across our brands, we continue to see strong growth in the MENA region, and the addition of a new brand adds another string to our bow as we build momentum for further expansion and increase in market share."For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.