By Marcus Webb
Al Majd 2, the World’s first English language Islamic Satellite TV channel, will begin transmissions this Ramadan from studios in Dubai Media City, Riyadh and Cairo.
Al Majd 2, the World’s first English language Islamic Satellite TV channel, will begin transmissions this Ramadan from studios in Dubai Media City, Riyadh and Cairo. “There are approximately 100 million satellite TV households across the Islamic world. We realise that the Islamic world needs an international channel that can really inform this audience on related issues rather than only entertain in the plain sense,” says Wajdi Al Ghazzawi, CEO, Al Majd 2. “As the majority of the world’s Muslims are non-Arabs we felt it was natural to launch this channel in English,” Al Majd channel 2 will be launched on the very first day of Ramadan, in order to coincide with the beginning of the most important month in the Islamic calendar. According to Al Ghazzawi, The channel will implement a fully integrated marketing communications plan and has already conducted a comprehensive study on the Islamic and social condition of the English speaking Muslims in Europe, the Middle East and Indian sub-continent and Far East to determine the best way of addressing them. Initial transmissions will broadcast on NileSat and cover the entire Middle East and Africa. This test transmission will include an initial eight-hour broadcast of high quality TV programmes from midday to midnight Makkah Local Time. The channel promises that more satellites coverage will be added as the airtime grows.