By Courtney Trenwith
India’s famous luxury brand will launch its first hotel in the Middle East in Jumeirah Lakes Towers
The Middle East’s first Vivanta by Taj hotel will be built in Jumeirah Lakes Towers, Dubai, the company behind the project has announced.
CG Hospitality Holdings, which has a 50 percent stake in the 207-key hotel, said the project also would spearhead its expansion into the region.
Rated third best global hotel brand by Conde Nast Traveller US, there are already 29 Vivanta by Taj resorts, in India and across the Indian Ocean.
In a statement, CG Hospitality said it aimed to make the JLT hotel one of the most recognised, luxurious and preferred destinations.
It has signed a deal with the Taj Group of hotels, owned by India’s well known Tata Group, for similar projects in Sri Lanka, Thailand and the Maldives.
The Taj Group, one of the largest hospitality firms in India, already has two properties in Dubai and last month announced the luxury Taj Dubai, to be located near the Burj Khalifa.
CG Hospitality - a subsidiary of CG Corp Global, a conglomerate owned by Nepalese billionaire Binod Chaudhary - also has plans to manage more properties across the Middle East, particularly in Oman, Abu Dhabi and Saudi Arabia.
It already has 88 hotels globally under eight brands ranging from four-star to luxury and boutique - The ZINC, ZINC City, ZINC Living, ZINC Journey, Glow, The Fern, The Fern Residency and Beacon.
It intends to bring each of the brands to the Middle East by 2020 as part of his vision to grow to 200 hotels by the end of the decade.
“Expansion and investment in the Middle East by CG Corp Global was always on the priority list for global expansion,” the company said.