By Jenny Eagle
Senior manager, business development, Imdaad
What first inspired you to work in FM?
The Middle East market especially
the GCC market is one of the world’s fastest-growing geographies for facilities
management due to the need for competitive differentiation and cost management. Knowing that the FM industry is growing in the GCC and has many
opportunities inspired me to work in this industry especially now that the real
estate sector has reached its stability at this stage.
What’s new for your company in 2011?
Imdaad has a number of projects in progress this year, particularly
in line with our growth and expansion programme in areas such as Abu Dhabi and other GCC markets.
Moreover, we are looking at a 15% increase in revenues as we are very optimistic
and excited about our prospects in 2011. Imdaad will also focus more on incorporating
environmental sustainability in our services, which has become a growing requirement
of our clients in the region. The company will also be organising more brand awareness
activities, which is important to strengthen our reputation in the provision of
professional facilities management solutions and services.
What software could you not live without?
My BlackBerry phone.
Where do you see FM in five years time?
We expect to see demand for facilities management services to
continue to achieve a positive growth trend in the next five years, driven by the
number of properties that have been delivered or are being completed within this
period. FM services remain strategically important in the region in light of the
sheer volume of construction projects being undertaken across GCC countries. Efforts
to boost awareness about the long-term benefits of specialised FM solutions, particularly
among homeowners, will be crucial in driving the demand for FM services in the next
few years. Imdaad also expects the FM industry to expand in scope, integrating various
value-added services to satisfy the evolving needs of customers.
What advice would you give to someone starting out in FM?
Understand what is happening in the area of sustainable building
and construction and map out the key players. Sustainability is the new trend in
FM, so hit the floor with solid knowledge.
Finally, fmME readers should use my company because…?
We at Imdaad greatly value our people as a core element in the
success of our company, which is why we have made it a commitment to keep our core
personnel intact despite the economic challenges faced by all industry players over
the past two years. Moreover, building on the success of our strategic initiatives,
we now look forward to exciting business opportunities and a much brighter future
for the economy in general as we move forward to a new era of growth and prosperity
in the facilities management sector.