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Sun 22 Apr 2007 04:07 PM

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Five times better for UAE giant

Halal food giant rolls out its go-getting five-year expansion strategy.

Al Islami Foods today released details of its five-year expansion plan to build on its 35% net profit last year.

The company, which specialises in Halal food, will open representative offices in other countries including Saudi Arabia, Jordan and Iran, strengthen up its research and development department and enter the Brazilian market as part of its drive to widen its net.

"The five-year plan is a road-map that will lead the company towards a more prosperous, ambitious and challenging future under the supervision of a panel of world experts in the area, while the company plans to participate in the research and development," enthused Saleh Abdullah Lootah, CEO of Al Islami Foods' holding company, Dubai Co-operative Society.

Improving its existing products and production efficiency are also at the peak of the agenda, following a string of recent initiatives. The company recently installed a new SAP system, which allows its production process to be monitored more resourcefully, and collaborated in the launch of a franchise concept to encourage young business leaders.

"Due to the international demand for Halal food products, the Al Islami Foods has increased its production capacity of Halal sales to all GCC countries and into strategic markets such as Iran, Jordan and Egypt," Lootah commented.

The company's success is 2006 followed firm efforts to consolidate its regional presence, such as the introduction of shipping to Saudi Arabia and Jordan and partnerships forged with meat production and food processing companies in Iran.

"With the Halal foods market continuing to show signs of strong growth, Al Islami's expansion strategy will allow the company to tap the vast potential for growth in this sector; estimated to be worth $500 billion by 2010," he added.

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