By Staff writer
JPA Design will oversee new look for both Business and Economy Class on new Boeing 737s
Low-cost carrier flydubai has appointed international transport design specialist JPA Design to design the cabin interior for its new fleet of aircraft.
The announcement was made at the Aircraft Interiors Expo in Hamburg and flydubai said it marks its continued commitment to further enhance overall onboard customer experience.
flydubai, which operates a fleet of 58 Next-Generation Boeing 737-800 aircraft, placed an order for up to 100 Boeing 737 MAX 8s at the 2013 Dubai International Airshow.
The carrier has partnered with JPA to reimagine a new look for both Business and Economy Class which will feature on the new 737 MAXs scheduled for delivery from the second half of 2017.
Ghaith Al Ghaith, flydubai’s CEO, said: “We have been committed to investing in product enhancements and technologies that exceed the expectations of the industry and our customers since day one.
“We are teaming up with JPA, as one of the world’s leading design specialists, to deliver a new cabin interior reflective of the airline’s maturity, offering our more than 10 million annual passengers a more comfortable onboard experience across our growing network”, added Al Ghaith.
JPA Design, which has offices in London, Singapore and most recently Dubai, is designing all elements of the two-class cabin interior.
John Tighe, JPA's design director leading the flydubai design project said: "To seek inspiration that will help inform the final cabin design, JPA has already spent a good deal of time immersing into the culture, colour and sights of Dubai. We've compared flight experiences on airlines in the region and have been getting to know the flydubai family of crew, engineers and management team."
James Park, founder and chairman of JPA Design, added: "The Middle East region and the dynamism of Dubai in particular has interested us for some time and has led us to forming a local presence. There exists in Dubai a truly positive attitude and a desire to achieve great things in the 21st century."
JPA Design's full scope of work takes in all cabin elements, including seat design and customisation for Economy and Business class, lavatories, full colour materials and finishes, soft furnishings, service wear and inflight entertainment menu content.