By Lubna Hamdan
New look reflects the carrier’s transformation from a start-up airline to a mature carrier
Dubai-based airline flydubai is introducing a new uniform for the first time since its inception in 2009.
The new design will be worn by over 2,500 staff, including pilots, cabin crew, training, engineering and maintenance staff as well as members of staff at the airport and flydubai travel shops.
The roll out of the new look later this year will coincide with the airline’s reveal of its first Boeing 737 MAX 8.
Commenting on the launch of the new uniform, the airline’s chief executive Ghaith Al said, “Flydubai has evolved continuously since its inception; we’ve continued to push boundaries and change the way people travel around the region.
"Our desire to meet the varying travel needs of our passengers with affordable, reliable travel services still lies at the heart of our proposition; however, we have come a long way from being a start-up airline and this maturity needs to be reflected through multiple touchpoints across the airline, undoubtedly the uniform is the most visible of all.”
Flydubai teamed up with Dubai-based hospitality supplier A. Ronai LLC. to create the new look.
“The design takes into consideration the various working environments of the flydubai staff including varied climates, cultural and religious sensitivities, durability and practicality, versatility, cost-efficiency, as well as security, health and safety regulations,” added Jilly Sims, senior vice president of Inflight Service at flydubai.
The carrier operates a fleet of 58 Next-Generation Boeing 737- 800 and created a network of 94 destinations in 44 countries, spanning from Prague to Bangkok.
It is set to take delivery of 100 Boeing 737 MAX 8 aircraft ordered at the 2013 Dubai International Airshow by the end of 2023.