By Daniel Shane
US automaker boosted by surge in sales in Iraq
Ford reported 14 percent in sales growth in the Middle East in the first quarter of 2013, backed by a sharp increase in demand in Iraq.
The US automaker said that sales in that country rose by close to 200 percent, with strong sales of off-road models such as Taurus, Edge, Explorer and Expedition.
In the GCC, Bahrain saw sales up by 65 percent, followed by 50 percent in Oman and 42 percent in Qatar. More developer Gulf markets Saudi Arabia and the UAE increased sales by 16 percent and 17 percent, respectively.
“We’ve recorded quite a strong start to the year,” said Larry Prein, Ford Middle East’s managing director.
“Our results so far prove our One Ford plan and strategy are paying off and we remain focused on the business together with our dealers, and work together to bring quality products that Ford and Lincoln customers want, featuring unique innovations and technologies as well as outstanding value and after-sales support.”
Ford Middle East said that sales of trucks and SUVs were up by 30 percent during the first three months of the year, boosted by sharp rises in demand for models including Edge, Ranger and Expedition.
Ford currently has 60 sales and service centres across the region and is scheduled to open 40 new service branches in 2013.
On a global basis, Ford last week reported a 15 percent upswing in net profit during the first quarter to $1.6bn.