By Shane McGinley
US-based car maker performed best in Saudi Arabia, where sales rose by 50 percent
Middle East sales rose nearly a third during the first nine months of the year,
with sales in Saudi up nearly 50 percent, the US-based car marker announced on
in the GCC increased 31 percent between January and September 2010, compared to
the year-earlier period, the company said.
models rose 34 percent, propelled by the introduction of the new Fusion and
Taurus brands. Ford, Lincoln and Mercury SUVs and trucks remained popular, with
sales up nearly 27 percent.
Arabia, the Gulf’s wealthiest state, proved the strongest market for Ford, with
sales up 50 percent in the first nine months. By comparison, UAE sales were up
has proved to be a good year for Ford,” said Larry Prein, managing director,
Ford Middle East. “The strength of our product line-up is being recognised here
in the region.”
Recession left great craters in America's economic landscape, and the auto industry fared no better. Auto bailout monies may have been a life preserver for one of the most dysfunctional automakers, however the aftereffects of accepting the cash without doubt damaged the reputation of the neediest companies. Ford took the brave route and declined to accept Troubled Asset Relief Program money, and that move has paid off in respect from peers and customers. Now Automotive News accounts that that exact same respect has earned Ford the 2010 â€œMarketer of the Yearâ€ award from Advertising Age magazine.
I fully agree with this. I'm quite amazed with the Ford Story myself and the self driven recovery over the past 3 years. It has set Ford way ahead of its peers. I see so many Ford cars in the UAE now; there is definitely a huge shift going on.