By Andy Sambidge
US car giant sell more than 85,000 vehicles in region as it steps up its presence in Middle East
Ford Middle East has announced that its total sales for 2013 rose 12 percent year-on-year, breaking the 85,000 unit milestone.
The strong results from both the Ford and Lincoln brands come amid the company's investments in expanding the parts and service network around the region.
Ford also recently announced the creation of its fifth global business unit - Ford Middle East and Africa.
Operating out of Dubai, the new unit is divided into two sub-regions - South Africa and Sub-Saharan Africa, and the Middle East and North Africa - covering 47 markets across the region.
"This is an exciting time for Ford here in the Middle East. We have crossed a remarkable milestone in 2013 and we expect a stronger performance this year," said Thierry Sabbagh, Ford Middle East's director of Sales.
"Our customer base continues to grow in the Middle East, especially in the UAE, thanks largely to the continued commitment of our importer-dealer, Al Tayer Motors and Premier Motors, to growing the Ford business in the local market.
"We are in full swing for a strong start to 2014, gearing up to launch seven new products this year while working to increase service capacity to support our growing customer base as we intensify efforts with our dealers to deliver higher levels of customer satisfaction and lower cost of ownership," he added.
The Middle East's positive results come in just weeks after Ford Motor Company announced total US sales of 2,493,918 units.
"Ford's positive performance in the Middle East marks a strong start for the new FMEA business unit overall," said Kalyana Sivagnanam, director, Ford Middle East & North Africa.
"The Middle East and Africa is a region with tremendous potential for growth for the automotive industry with sales likely to increase by about 40 percent to around 5.5 million units by 2020."
The Ford Taurus posted a 60 percent growth in sales across the region, and took leadership of its segment in 2013 according to the Middle East Automotive Council (MEAC) report.
Ford Motor Company's luxury brand, Lincoln, posted its highest growth rate ever, with 50 percent more vehicles (2,219 units) sold across the Middle East compared to 2012.
Ford said nearly 20 fully-fledged facilities, showrooms, service centres as well as Quick Lane and Quick Parts outlets were opened across the GCC and Levant in 2013.