We noticed you're blocking ads.

Keep supporting great journalism by turning off your ad blocker.

Questions about why you are seeing this? Contact us

Font Size

- Aa +

Mon 26 Jan 2009 01:25 PM

Font Size

- Aa +

Forging ahead with growth

JV company Borouge announces expansion plans for 2009.

Cheering the spirit of attendees at this year’s Arabplast 2009 exhibition, Borouge – the joint venture company between ADNOC and Borealis – proudly announced it planned to open up distribution hubs in various countries this year, as well as increasing its product range and output from its Ruwais plant.

Borouge will commence on setting up a new logistics hub in Guangzhou, China, similar to the one currently being constructed in Shanghai. Additional hubs are being planned for South East Asia and South Asia, in order for the company to extend its services to its customers.

“We have always strived to get closer to our customers, understand their needs and together be able to provide them with cutting-edge solutions. The opening of new hubs at different locations we feel is a step towards that objective. Customers have always remained the centre of our business philosophy and we would be ready to go any distance to serve them better,” said William Yau, CEO, Borouge.

Borouge 2, the second phase of expansion and construction at its Ruwais facility, will triple existing production capacity to 2 million tonnes per annum (tpa). It will include the construction of one of the world’s largest ethane crackers facility producing 1.4 million tonnes of ethylene per annum, the world’s largest olefins conversion unit, a 54 0000 tonnes pert annum Borstar polyethylene (PE) plant, and two 40 0000 tonnes per annum Borstar polypropylene (PP) plants.

The company also expects to diversify its current value added products from 14 to 48, including the production of polypropylene at the new plant.

“We will continue to invest heavily in all aspects of our business and work closely with our customers and business partners. Our presence in key strategic locations throughout the Middle East, Asia-Pacific and Africa, with several distribution hubs, facilitates speed and on-time delivery with excellent customer support,” said Yau.

Investment is also being made for the construction of the research and development dedicated Innovation Centre, which will complement the Brouge 2 expansion. The centre will concentrate on developing practical solutions for plastic material applications, will employ up to 45 researchers in the initial stage and should be operational by 2010, the company stated.

Arabian Business: why we're going behind a paywall

For all the latest energy and oil news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Real news, real analysis and real insight have real value – especially at a time like this. Unlimited access ArabianBusiness.com can be unlocked for as little as $4.75 per month. Click here for more details.