Former Apple CEO launches Obi Worldphone SF1 and SJ1.5

Firm says phones are high quality and budget-friendly
Former Apple CEO launches Obi Worldphone SF1 and SJ1.5
By Lubna Hamdan
Sun 30 Aug 2015 06:36 PM

Obi Worldphone, the smartphone operator co-founded by former Apple CEO John Sculley, has revealed two new models, the SF1 and the SJ1.5.

Priced between $129 and $249, the devices combine technology from Qualcomm, Dolby, Sony, Corning Incorporated, Google, MediaTek, Japan Display, Inc. and Samsung.

"Obi has taken the best of Silicon Valley – innovations in design, state-of-the-art technology and high standards for manufacturing – and fused them into beautiful, powerful tools at attractive prices,” said Sculley.

“Our efficient cost structure and broad distribution combine to present empowering tools that help our customers achieve their aspirations,” he added.

According to the brand, it’s the first to address a gap in the market for low-priced, high-design smartphones.

“Over the next three years 1 billion users will upgrade from low-end, starter smartphones to models with more power and greater functionality," commented Tim Bajarin, president of market analyst and research firm Creative Strategies, Inc.

The SF1 and SJ1.5 are designed by San Francisco-based product studio Ammunition.

The SF1 is the firm’s flagship smartphone. It features a 5-inch Gorilla Glass display and 4 LTE connectivity.

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