Four Seasons’ rate lesson for Alexandria

The newly opened Four Seasons Hotel Alexandria at San Stefano has enjoyed a bumper performance since opening in July, but is still undergoing an education process with the market regarding rates, according to general manager Stephan Killinger.
Four Seasons’ rate lesson for Alexandria
By Administrator
Tue 27 Nov 2007 01:05 PM

The newly opened Four Seasons Hotel Alexandria at San Stefano has enjoyed a bumper performance since opening in July, but is still undergoing an education process with the market regarding rates, according to general manager Stephan Killinger.

Killinger said the property did not really have any competitors at its level.

"There are brand name properties in the city, but they are not at the same standard, so our competitors are actually our sister properties in places like Cairo," he said.

"It helps us in one way, but in another it makes it difficult for us to educate the market, particularly in terms of [our] rates, which in a city like Alexandria they are not used to. But when they actually come to the hotel, and see how luxurious it is, then they understand. The luxury you see when you walk through the hotel is just amazing."

With the hotel located in the new San Stefano development, Killinger said the hotel and wider development were leading the revival of Alexandria.

"Over the past few years it has been neglected compared with Sharm El Sheikh, or Luxor, but it is all about to change now once all the new infrastructure comes in, such as the new international airport," he explained.

"It's a secondary destination, so to speak, but it is also the second largest city in Egypt, and obviously with Alexandria being the main port for the cruise ships and goods, it is an extremely important city strategically."

In terms of performance, Killinger said the property opened strongly before business slowed for Ramadan.

"This week, after Eid, we were totally sold out, and we are starting to pick up [for the rest of the year]," he said.

"We are slowly establishing ourselves in the market, and every time there is a big event in the city we are pretty much sold out. There is definitely a need for high-end luxury accommodation, which did not exist until now."

Killinger said bookings were split between meetings (18%), leisure (12%) and FIT and local business (70%).

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