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Thu 12 Jul 2007 02:18 PM

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Foxconn MEA gets Indian gig

Motherboard and VGA card manufacturer Foxconn is now addressing the Indian market from Dubai after its Middle East operation was handed responsibility for a territory estimated by the vendor to be worth more than six million PCs a year.

Motherboard and VGA card manufacturer Foxconn is now addressing the Indian market from Dubai after its Middle East operation was handed responsibility for a territory estimated by the vendor to be worth more than six million PCs a year.

Taiwan-based Foxconn claims it makes sense for the fast-growing Indian market to be handled from Dubai because of the infrastructure it has put in place since launching the Foxconn brand in the Middle East two years ago, which includes a large stocking facility in Jebel Ali.

"Our current experience of brand building and communications with channel partners can be successfully transferred and developed for the Indian market," declared David Shih, managing director of Foxconn MEA (pictured). "Foxconn has built up a hub in Jebel Ali and is ready to serve customers with a very convenient schedule and the support of a strong team in Dubai."

Foxconn - the trade name of Hon Hai Precision Industry - uses the Jebel Ali hub to store products and make them available to customers. It will now add the Indian territory to its set-up in an effort to reduce the time it takes for channel partners to source products.

Shih claims goods delivered from China to India can take more than three weeks to reach their destination, whereas the delivery time from Dubai to a major city such as Mumbai will take just five days.

Foxconn is no stranger to the Indian market having established links with several local brands and systems integration partners over the years. However, Shih believes that with its Middle East resources behind it, the company will be in a stronger position to build relationships with new resellers.

"This year it is time to wave the flag of the Foxconn brand in India and introduce channel partners to the benefits of a co-operation with us," explained Shih. "With increased delivery time, a smooth communication process, easy to use RMA and international warranty, Foxconn will give partners more ways of doing business in India."

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