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Sun 12 Apr 2015 03:06 PM

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France's Fashion TV eyes Gulf for branded homes, hotels

Broadcaster to meet potential investors and developers in bid to roll out residences and hotels in the GCC

France's Fashion TV eyes Gulf for branded homes, hotels
The design of the Fashion Hotel concept, devised by Fashion TV.

French-based broadcaster Fashion TV has announced plans to launch branded residences and hotels throughout the GCC as well as a new Fashion TV City concept project.

With the location of the region's first Fashion TV branded city still to be confirmed, the fashion television channel will reveal more details at Cityscape Abu Dhabi later this month.

Louay El Kadri, Fashion TV residence director at Modern Building Construction Company, the licensee of Fashion TV Residences, Hotels and Resorts, said: "We are coming to Cityscape Abu Dhabi to meet potential private investors and developers interested in branding their projects and appointing Fashion TV to design and promote their developments.

"We are confident that our Fashion TV City concept will be welcomed by government agencies that will understand the opportunities that such a prestigious development would offer their city.

"GCC countries and fashion go hand in hand in the current market and the concept of the city is to create a regional fashion hub and one of the world's foremost fashion capitals."

The GCC roll-out plans follow the launch of Fashion TV residences and clubs in Austria, India, Indonesia, Malaysia and Turkey.

Abu Dhabi's Tourism Development & Investment Company (TDIC) has also confirmed it will showcase a new residential project at Saadiyat Beach District at the three day event.

More than 130 exhibitors are set to take part in this year's Cityscape Abu Dhabi, a 15 percent increase from 2014.

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