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Sun 25 Aug 2013 11:48 AM

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Franchise brands prepare for SME event in Dubai

Some of the world’s leading franchisors look to UAE for expansion opportunities

Franchise brands prepare for SME event in Dubai
The 5th Franchise UAE Expo will feature conferences and workshops from key industry experts from the region and around the world.

Some of the world’s leading franchise brands will attend the
5th Franchise UAE Expo, in Dubai in September, with plans to expand into the
region.

The event, hosted by Dubai Chamber, will take place from
25-26 September at Al Bustan Rotana Hotel, with exhibitors looking to take
advantage of the increased confidence in the region’s markets and the proposed
UAE Franchise Law, which plans to streamline the country’s franchising sector.

Among those who have already confirmed their attendance are
American nail spa and boutique company Dashing Diva, Arabian cuisine chain
Mandilicious, Al Madani Group – known for operating Charley’s Grilled Subs –
and Vietnamese chain Barbecue Garden.

Fayez
Sallam Al Nusari, founder of Mandilicious, said: “The UAE is home to major
brands in the MENA region as well as an excellent starting point for
international brands breaking into these markets.

"We expect the franchising
sector to get a bigger boost, once the Franchise Law is implemented.

"This will
produce more local brands that will also go international as well as see the
entry of new lesser-known franchises coming into the region.”

Mohamed Al Madani, head of Al Madani Group of Companies, added: “Fifteen years
ago, relatively few franchisors were operating internationally.

"By early 2011,
32 percent of the franchise units operated by the top 200 franchisors in the
United States were located outside of the US.

"In addition, franchises in
countries such as England, Australia, and Canada have found a high level of
success in spreading their business concepts around the world.

“The
U.S. Department of Commerce estimates that over 75 percent of the expected
growth in the world's trade over the next two decades will come from developing
countries, specifically emerging markets.

"Franchising in the Middle East is growing at 27 percent annually.

"The UAE
is considered one of the major countries to be targeted for obvious reasons.

"In
terms of market demography, government, corporate laws and taxations, labor
issues as well as the socio-cultural dynamics, UAE market is diverse in nature.”

The 5th Franchise UAE Expo will feature conferences and workshops from key
industry experts from the region and around the world, focusing on new products,
business trends and resources within the sector.