By Tamara Pupic
C3 – Consult and Coach for a Cause, a UAE-based social enterprise accelerator programme, has partnered with Bain & Company to provide two-month free consulting support to a social enterprise in Dubai
An international management consulting firm has awarded a UAE-based social enterprise two-months of free consulting support at an event recently held at A4, Alserkal Avenue.
‘Keep it Clean’, a social enterprise providing easy solutions for individuals to take better care of the environment, was voted as the best social enterprise at a recent event organised by C3 – Consult and Coach for a Cause.
C3, a UAE-based social enterprise and accelerator programme aimed at helping fledgling social enterprises on a pro bono basis, voted ‘Keep It Clean’ among ten social enterprises enrolled in its accelerator programme.
Speaking at the event, John van Zulyen, founder of the winning project ‘Keep it Clean’, said: “Having the official support from a reputed international organization such as Bain & Company gives us even more motivation and legitimacy to get local and global brands associated with us.”
Jean-Marie Pean, partner and chairman of Bain & Companyr Middle East, said: “It’s always interesting to test our ability of creating value to different audiences.
“We may be very helpful for CEOs of large corporations that we usually deal with, but it is very useful also to be relevant for entrepreneurs. It’s good to know that we bring some balance to their ideas.”
C3 was founded in December 2011 by Medea Nocentini, vice president for corporate development at OSN in Dubai, with the aim of help fledgling social enterprises on a pro bono basis.
It hosts regular day-long workshops to raise awareness about social entrepreneurship, encourage potential social entrepreneurs to start a business, and to recruit coaches and professional experts.