By Matthew Southwell
In an attempt to encourage more French software companies to the region, the Business Software Alliance (BSA) has met with French commercial attaché, Yves Le Breton.
In an attempt to encourage more French software companies to the region, the Business Software Alliance (BSA) has met with French commercial attaché, Yves Le Breton. Together, they reviewed existing software copyrights and hatched plans on how to best promote the UAE as a safe place for French companies to do business.
According to Le Breton, the protection of software copyrights is key to encouraging French companies into the regions as the UAE strives to establish itself as an IT hub for the Middle East.
“[The UAE] is often used as an example in other parts of the world. It is therefore important for us to exchange ideas and share experiences with the BSA in order to ensure that French software companies feel comfortable about the level of copyright protection that is available to them in this market,” he said.
“The BSA has a lot of credit in raising awareness about intellectual property and copyrights in the UAE, which is an important market for French Software companies,” added Le Breton.
Jawad Al Redha, regional director of the BSA, welcomed the keen interest of the French commercial attaché, explaining that only “consorted efforts will enable us to overcome the threat that piracy represents to our economies.”
“The French Embassy’s concern for copyrights is great encouragement to us; we strongly believe that their support will help carry our message further,” he added.