By Staff writer
AccorHotels signs management agreement with Action Hotels to develop an ibis Styles in the Diplomatic Area of Manama
French hospitality giant AccorHotels has signed a management agreement with Action Hotels to develop an ibis Styles in the Diplomatic Area of Manama, Bahrain.
The new lifestyle economy hotel, located in the Bahraini capital’s central business district, marks the eighth collaboration between AccorHotels and Action Hotels in the Middle East, it said in a statement.
Globally, Action Hotels has 11 properties under management with AccorHotels, including three in Australia.
Olivier Granet, managing director and chief operating officer of AccorHotels Middle East, said: “We are confident that the modern design and ideal location of ibis Styles Manama Diplomatic Area will attract and serve the city’s emerging corporate and leisure clientele. The new hotel also represents AccorHotels’ fifth property in the kingdom, bringing the number of rooms that we operate in the country close to 1,000.”
Alain Debare, CEO at Action Hotels, added: “We are very pleased to announce the development of our eleventh property with AccorHotels. The ibis Styles in Bahrain will be a great addition to our portfolio and will benefit from synergies and economies of scale with the ibis Seef which opened in 2015.
"We look forward to opening this new hotel by Q4 2016 and growing the portfolio towards our objective of 5,000 rooms by 2020.”
Granet added: “There continues to be a shortage of affordable accommodation in Manama. The majority of existing economy hotels are independently operated and not up to par with international standards. We are keen to utilise AccorHotels’ worldwide leadership in the economy and midscale segments to help fill that void in the Bahraini market,” Granet added.
AccorHotels has four existing properties in Bahrain, forming a wide-ranging network with a luxury Sofitel, midscale Novotel and Mercure, and an economy ibis.
The Group currently operates 75 hotels in the Middle East, encompassing close to 20,000 rooms across the luxury and economy segments. Another 55 hotels are under development in the region, bringing more than 14,000 additional rooms to the Middle East.For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
The Bahrain hotel market is completely saturated. A lot of hotels plan to open up, initially offering a cheaper alternative and in the end they all compete in the mid market, offering rates of 45-65 BD per night. If I were you Olivier, I would focus on hotel apartments or not bother entering the market. Will be tough to make money in Bahrain.