A local bank has developed a specialised business segment to cater to the needs of Emirati women.
NBF Elham, a new unit of National Bank of Fujairah staffed by female Emirati corporate bankers, will provide Emirati businesswomen easy access to the bank’s corporate banking services and Islamic banking solutions.
The unit will initially operate from the bank’s Al Quoz branch.
Speaking about the new unit, Vikram Pradhan, NBF’s head of corporate and institutional banking, said: “It is through my discussions with our Emirati lady clients and female relationship managers from my team that have made me realise that while the entrepreneurial spirit is very much alive in the UAE, many Emirati women entrepreneurs are not aware of, or do not have ready access to, the working capital, financial tools and expert guidance that would otherwise be available to other business owners.
“As a well-established local bank with one of the best track records in supporting businesses in the UAE, we are naturally the first to have identified this unique segment.”
NBF’s CEO, Vince Cook, added: “With NBF Elham, we hope to not only encourage a stronger entrepreneurial culture within the country but to partner Emirati businesswomen as they achieve further breakthroughs in their respective industries.”
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