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Sat 24 Nov 2007 11:56 AM

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Future vision

Demand for innovative professional digital display solutions is spurring growth in the Middle East AV industry. S&S turns the spotlight on the key players and latest technologies reshaping the professional diplay sector.

Future vision
Future vision
NEC’s range of commercial LCD and plasma displays boast heavy-duty panels, anti-theft and overheat protection technology as standard.
Future vision
LG displays can be configured for landscape and portrait applications.
Future vision
Sony’s new ultra-thin OLED display.
Future vision
Sharp offers a range of full-HD digital displays in various screen configurations.
Future vision
The commercial display market continues to attract new players such as Hitachi.
Future vision

Demand for innovative professional digital display solutions is spurring growth in the Middle East AV industry. S&S turns the spotlight on the key players and latest technologies reshaping the professional diplay sector.


NEC Display Solutions

NEC Corporation's new Display Solutions division made its official debut in the Middle East at GITEX Technology Week in September in Dubai. The company brings together three formerly separate NEC display technology divisions under one banner.

According to the GM of NEC Display Solutions Middle East, Ian Gobey, the company is committed to raising market awareness about the key differences separating displays manufactured for commercial and consumer applications.

"Far too many suppliers are either using thinly disguised TV technology or just regular TVs for commercial applications," he says. "We have a responsibility to educate the market about the very distinct differences that separate consumer and commercial display technologies. For example, our commercial monitors are among the few available to employ burn-proof plastics and heavy-duty display technologies."

NEC's range of commercial displays includes LCD and plasma models with screen sizes ranging up to 65 inches.

The company recently revamped its MultiSync 20s range of LCD displays with the addition of 57-inch and 65-inch models and the inclusion of improved LCD panels across the board.

With narrow panel bezels, brightness levels of up to 700 cd/m2 and a contrast ratio of 1200:1, the displays are ideally suited to digital signage applications in public spaces.

The M40 and M46 are the latest additions to NEC's high-end Multeos range of commercial HD LCD displays. Available with 40- and 46-inch screen sizes, the Multeos range is available in three unique configurations. A base model is supplied with PC connections, the mid-range model features an AV board, which provides video connections only, while the top-range model boasts an AV board and built-in TV tuner.

Each monitor boasts a heat sensor, a built-in code-based anti-theft device and CableComp functionality, which uses a digitised signal delay circuit to automatically compensate for any signal degradation associated with extended cable runs.

A common feature of all NEC commercial displays is theTileMatrix function, which supports the interconnection of up to 5 x 5 displays to form a monitor wall.

The new generation of plasma displays from NEC includes six model variants with screen sizes ranging from 42- to 60-inches.

Middle East

distributor:

NEC Display Solutions Middle East (Dubai-based).

LG Electronics

South Korean company LG Electronics is best known for its range of consumer electronics and household appliance goods in the Middle East. However, the company is enjoying increased success with its range of commercial display technologies.

"Digital signage applications have become the hottest installations for systems integrators," says Ron Snaidauf, VP of Commercial Products, LG Electronics. "We market a range of flat panel displays with screen sizes from 17- to 71-inches."

LG's new PC5DC (50- and 42-inch) plasma display series features LG's Public Display Settings, a new technology that enables custom installers to clone settings and apply them across multiple units.

The 42-inch M4210C LCD display features LG's flexible new IP solution, which enables the display to be connected to Linux-based networks, providing for faster deployment and real-time service feedback. LG's flagship full-HD 71-inch commercial plasma display boasts 2,000:1 contrast ratio, as well as two HDMI/HDCP and DVI/HDCP digital connectors.

LG is also pioneering the development of three-dimensional digital signage applications based on existing LCD technologies. The company demonstrated its 3D M4210 LCD display at the NSCA Expo in the US earlier this year. The 42-inch monitor employs a non-switchable slanted lenticular 3D lens that displays auto-stereoscopic images, providing a three-dimensional effect without the need for special glasses.

LG says the technology, which uses 25 different perspective views to project a single image, is ideal for showcasing 3D advertisements in public spaces such as shopping malls, movie theatres and other public venues. The unit can also be used to display 2D content.

Middle East distributor:

LG Middle East and Africa (Dubai-based).

Sony

Japanese consumer electronics giant Sony is trumpeting its new organic light emitting diode (OLED) technology as the future standard for commercial displays. The technology enables the production of high-resolution panels just 3mm thick, which could facilitate the creation of new public display applications.

In the meantime, the company is plugging away with its existing range of professional HD-ready plasma and LCD displays, spearheaded by the 60,000-hour panel life, 50-inch FWD-50PX3 display, and the 40-inch FWD40LX2 LCD display, which boasts a viewing angle of 178 degrees, contrast ratio of 1300:1 and high brightness of 500 cd/m2. Selected models are available with a built-in amplifier and external speakers, while connection to Sony's optional Digital Signage Board technology allows users to run video content off a compact flash card.

Middle East

distributor:

Sony Gulf FZE.


Sharp

One of the biggest LCD panel suppliers to the consumer market, Sharp is increasingly turning its focus to commercial sectors.

The company recently expanded its professional range of LCD monitors with the introduction of two enhanced 65-inch models - the PN-G655U for landscape mode applications and the PN-G655RU for portrait applications - as well as a new 52-inch screen size model (PN-525U).

With a full 1920 x 1080, two-megapixel, high-definition (HD) resolution and an impressive 2000:1 contrast ratio, the monitors offer accurate and precise image reproduction and a bright image in virtually any lighting condition.

Sharp's ‘dual-fine engine' technology enables the monitors to display multiple content sources in high definition, while ‘advanced super view' functionality provides for a fast pixel response time of less than 6 ms, in addition to brightness of 450 cd/m2 and wide 176 degree viewing angles.

The PN-525U 52-inch monitor boasts a unique fanless design and backlight system, anti-glare and low-reflection panel with a contrast ratio of 1200:1, and a 176-degree viewing angle.

With a streamlined black bezel, rugged rear metal enclosure and a removable front bezel open frame design, the monitor can be customised to suit a range of large-scale digital signage applications.

Middle East

distributor:

Sharp Middle East FZE.

JVC Professional

This year's IBC exhibition in Amsterdam marked the debut of JVC's latest range of large format professional LCD display monitors. The full-HD displays are available in 65-, 52- and 46-inch screen sizes, with the largest model suitable for portrait and landscape applications.

The monitors can be networked for use as multi-view displays in retail and hospitality outlets, as well as broadcast control studios, and can be used in conjunction with JVC's digital signage technology platform TV-Tools. The displays feature picture-in-picture (PiP), picture-by-picture (PbP) and tile matrix functionalities, while connectivity options include digital video and data, looped-through DVI with wired remote control via RS-232.

Middle East

distributor:

JVC Middle East & Africa.

Philips

Dutch electronics giant Philips has carved a formidable niche in the AV market supplying flat screen display technology to hotel operators in the Middle East. The company offers a range of HD-ready and full-HD LCD displays with screen sizes ranging from 26- to 42-inches.

Designed specifically for hoteliers, Philips' Smart Card and Smart Plug FlatTV sets feature Pro:Idiom technology, making them compliant with numerous Pay-Per-View (PPV) service offerings. Pro:Idiom encryption is designed to enable hoteliers to distribute HD and other digital content to displays in guestrooms and throughout the hotel. Each display also features a standard HDMI connection that supports secure digital video with up to eight channels of digital audio.

Philips' range of Ambilight displays have also proven popular with boutique and high-end hotel operators in the region.

Ambilight technology analyses television signals and projects lighting onto the wall behind the set, enveloping the viewing environment in colour that matches the picture content.

The Ambilight effect automatically changes colour and intensity to match the picture on the screen.

Philips claims the technology reduces eye strain for viewers.

Philips 3D Solutions' 42-inch 3D display is designed for digital signage applications.The display is based on a high-definition (HD) panel, enabling impressive picture quality in both 2D and 3D modes.

Middle East

distributor:

Philips Electronics Middle East & Africa.