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Mon 13 Jan 2003 04:00 AM

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GA partners briefed on turnaround plan

Gulf Air is holding a three day conference where 200 employees and partners will be briefed on the company’s turnaround plan.

Gulf Air today (Jan 13) kicks off a crucial three-day marketing conference for delegates from all across its network.More than 200 attendees, including area managers, airport managers and sales managers from Gulf Air’s owner states, will be briefed on the company’s three year turnaround strategy by chief executive, James Hogan.“Communication is central to our new marketing plan. We have to consistently communicate our brand and our products and services in what has become a very competitive market,” explained John Butler, vice president, sales and marketing at Gulf Air. “This process must begin with our staff, and it is important that everyone, especially those people at the frontline, have all the information they need in working towards our goal.”Gulf Air says time has also been allocated for presentations on all elements and areas of its operations “This conference will be a roll-your-sleeves-up, working meeting to integrate and standardise sales, marketing and service activities in all areas of the airline’s operation, and to reinforce our commitment to becoming a customer-driven airline,” said Butler. Gulf Air, founded in 1950 and owned by Bahrain, Oman and the UAE, is in the first year of a three-year turnaround plan aimed at reversing years of financial and market share losses. The airline recently announced plans to introduce an all economy class subsidiary that will operate under a separate brand name.

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