Device maker reaches pre-order limit within 10 days of unveiling its latest line in the UAE
Despite a global and regional slowdown in smartphone sales, Samsung is expecting to hit gold with its latest devices.
The smartphone maker began taking pre-orders for the latest S10 line of devices on February 10. However, according to The National, it ran out of all stock within 10 days.
Pre-orders are 32% higher than with earlier models, the paper quoted Samsung Gulf Electronic’s head of IT and Mobile to say.
“We had to stop within 10 days, whereas last year, it ran for nearly two weeks,” he added.
The Korean device maker currently holds a commanding market share of 32% and 42% of all smartphones shipped to the GCC and the UAE respectively. Samsung is looking to grow those numbers in the region despite declining mobile phone sales last year.
In 2018, GCC mobile phone shipments plummeted 30% from the market’s peak three years earlier, according to data from IDC.
"The GCC's mobile phone market is undergoing a considerable challenge, with shipments shrinking significantly in 2018," said Kafil Merchant, a research analyst at IDC, adding that among factors contributing to the decline were “a lack of major innovation in new devices, continuous price increases, and lengthening refresh cycles".
“Given the high mobile phone penetration rates in the region, these factors combine to make consumers question whether it's worth upgrading their device. Many are concluding that there is simply no good reason to purchase the latest new smartphone on the market," said Merchant.
However, Samsung’s latest S10 and the Galaxy Fold (yet to be introduced in the region) are being lauded as one of the best smartphones to ever emerge from an Android device manufacturer.
The S10 carries a 6.4 inch screen with an invisible fingerprint sensor, razor thin bezels, up to 12GB of RAM and three cameras at the back as well as two in the front.For all the latest mobile phone news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.