In pictures: Brand Finance unveils the Top 10 strongest brands in the UAE
Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries
1. Telecoms giant Etisalat is the strongest brand in UAE for the second year in a row, with a BSI score of 89.2 out of 100 and a corresponding AAA rating. Expo 2020 has offered Etisalat the platform to demonstrate itself as a strategic enabler of the UAE’s digital transformation.2. The developer of Burj Khalifa and Dubai Mall, Emaar Properties,is witnessing a strong recovery in brand value to pre-pandemic levels with a 33% increase in brand value year-on-year. The brand moved up the Brand Finance UAE 50 2022 ranking by two positions with a brand value of US$2.1 billion.3. Emirates continues to be the premier airline brand globally with a Brand Strength Index (BSI) score of 80.1 out of 100 and a corresponding AAA- brand strength rating.4. Emirates NBD is the strongest UAE brand in the finance sector with a Brand Strength Index (BSI) score of 79.9 out of 100 with a corresponding AAA- rating.5. Brand Finance has calculated the brand value of the Du brand 13 times between 2010 and 2022. The Du brand valuation has featured in 26 brand rankings, including the strongest and most valuable UAE brands, the biggest Middle East brands and the best Telecoms brands.6. ADNOC is also the strongest Oil & Gas brand in the Middle East with a Brand Strength Index of 79.1 out of 100. ADNOC is one of a handful of brands in the sector to see its BSI score rise by +2.0 points, as a result of its stellar reputation and trust amongst international investors and stakeholders. ADNOC’s impressive performance was also reflected in being ranked 159th in the Brand Finance Global 500 2022 ranking.7. Brand Finance has calculated the brand value of the DP World brand 10 times between 2010 and 2022. The DP World brand valuation has featured in 13 brand rankings, including the biggest UAE brands and the best Middle East brands.
8. Aldar’s brand value is up 20% to US$535 million. The brand has been built on the foundations of national economic growth, which has fueled local housing demand, as well as government-backed developments to fulfil national growth ambitions.9. Abu Dhabi Commercial Bank (ADCB) has recovered and surpassed its previous BSI score by 11.9 points, achieving a strong score of 75.4 out of 100. The growth can be attributed to an increase in its improvement in brand reputation and brand consideration based on the Brand Finance Global Brand Equity Monitor (GBEM).10. Brand Finance has calculated the brand value of the Dubai Islamic Bank brand 15 times between 2008 and 2022. The Dubai Islamic Bank brand valuation has featured in 28 brand rankings, including the strongest and most valuable UAE brands, the biggest Middle East brands and the best Banking brands.
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