In pictures: ADNOC retains title of most valuable brand in UAE
Abu Dhabi National Oil Company (ADNOC) has retained its position as UAE’s most valuable brand and second most valuable brand in the Middle East region with its brand value increasing 19% to $12.8 billion.
1. Abu Dhabi National Oil Company (ADNOC) has retained its position as UAE’s most valuable brand and second most valuable brand in the Middle East region with its brand value increasing 19% to US$12.8 billion. Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries.2. Telecoms giant Etisalat is the strongest brand in UAE for the second year in a row, with a BSI score of 89.2 out of 100 and a corresponding AAA rating. Expo 2020 has offered Etisalat the platform to demonstrate itself as a strategic enabler of the UAE’s digital transformation.3. Emirates continues to be the premier airline brand globally with a Brand Strength Index (BSI) score of 80.1 out of 100 and a corresponding AAA- brand strength rating.4. While Emirates NBD is the strongest UAE brand in the finance sector with a Brand Strength Index (BSI) score of 79.9 out of 100 with a corresponding AAA- rating, Abu Dhabi Commercial Bank (ADCB) has recovered and surpassed its previous BSI score by 11.9 points, achieving a strong score of 75.4 out of 100.5. Brand Finance has calculated the brand value of the First Abu Dhabi (FAB) brand 5 times between 2018 and 2022. The FAB brand valuation has featured in 13 brand rankings, including the strongest and most valuable UAE brands, the biggest Middle East brands and the best Banking brands.6. Abu Dhabi Commercial Bank (ADCB) has recovered and surpassed its previous BSI score by 11.9 points, achieving a strong score of 75.4 out of 100. The growth can be attributed to an increase in its improvement in brand reputation and brand consideration based on the Brand Finance Global Brand Equity Monitor (GBEM).7. The developer of Burj Khalifa and Dubai Mall, Emaar Properties,is witnessing a strong recovery in brand value to pre-pandemic levels with a 33% increase in brand value year-on-year. The brand moved up the Brand Finance UAE 50 2022 ranking by two positions with a brand value of US$2.1 billion.8. Brand Finance has calculated the brand value of the Du brand 13 times between 2010 and 2022. The Du brand valuation has featured in 26 brand rankings, including the strongest and most valuable UAE brands, the biggest Middle East brands and the best Telecoms brands. 9. Brand Finance has calculated the brand value of the Dubai Islamic Bank brand 15 times between 2008 and 2022. The Dubai Islamic Bank brand valuation has featured in 28 brand rankings, including the strongest and most valuable UAE brands, the biggest Middle East brands and the best Banking brands. 10. Brand Finance has calculated the brand value of the DP World brand 10 times between 2010 and 2022. The DP World brand valuation has featured in 13 brand rankings, including the biggest UAE brands and the best Middle East brands.
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