THE NEW RULES OF ENGAGEMENT
In the age of social media, Influencer Marketing continues to evolve and become a vital part social media advertising, especially for consumer goods. With the new NMC laws in effect from June 2018 how prepared are brands and marketers to take action to implement their legal obligations? What is the future of social media content creation in the region?
Moderator: Eddie Taylor, Editor, Arabian Business
Vikrant Shetty, Director of WM Content, WaveMaker
Jamal Al Mawed, Director Communications, Dubai Properties Group
Vivy Yusof, Co-Founder, Fashion Valet
Zeina Kawas, Head of Corporate & Institutional, Commercial and Private Banking Marketing, Standard Chartered Bank
Hussein Dajani, General Manager - Digital and Customer Experience - Africa, Middle East, India, and Turkey, Nissan Motor Co.