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Business might slow at this time, but for shops it's boom time
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1. Offers: Ramadan is traditionally a time for retail offers, particularly for large-ticket items like consumer electronics – excellent for pre-World Cup flatscreen purchases this year, it has to be said – and cars. According to a YouGov survey, 40 percent of UAE consumers believe that the Holy Month often has the best deals of the year on these items, and two in five increase their spending.
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2. E-commerce: More time away from the office and more late nights means more time online. According to figures from Facebook, the platform experienced a 16 percent increase in usage last Ramadan compared to the previous three months. The same study claimed that there is an accompanying increase of 35.8 percent in e-commerce activity in the region.
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3. Travel booking: At the end of Ramadan comes Eid Al Fitr, of course, so the planning and purchasing for the extended holiday takes place during the Holy Month – especially when it’s combined with the school holidays as they are this year. In 2016, for instance, travel sales increased 27 percent month-on-month during Ramadan, with competitive deals on offer as Eid approached.