Revealed: The Infiniti Prototype 10
Bridging past and future, the Infiniti Prototype 10 recaptures the spirit of early speedsters for an era of electrified performance
Revealed today for the first time at the 2018 Pebble Beach Concours d’Elegance, the concept represents a physical manifestation of Infiniti's creative and ambitious plans for electrified performance. As a brand with technological innovation at its core, electrification is a natural next step for Infiniti From 2021, every new Infiniti model will feature electric drivetrain technology to enhance performance. The Prototype 10 provides a window into Infiniti's desire to deliver driving pleasure, thrilling performance, and range confidence. A future vision realized by Infiniti designers, Prototype 10 evokes the spirit of early Californian speedsters, and is informed by some of the most iconic car designs of all time. This is the first project to come to fruition under the direction of Karim Habib, Infiniti’s new Executive Design Director, and it hints at how the brand’s design teams will evolve the appearance of its production cars. A project spanning the globe, the Prototype 10’s creation has been overseen by Infiniti's Japan design center, designed digitally in the UK, and crafted by hand in San Diego, California. The monoposto (single-seat) cockpit is consistent with Infiniti’s driver-focused approach, and is indicative of the new opportunities created for Infiniti by adopting electrified powertrains and flexible vehicle platforms. The new concept is resolutely forward-looking in terms of its aesthetics and is a natural evolution of the form language first seen in the Infiniti Q Inspiration and Prototype 9. Inspired by the potential for electrification, Infiniti’s new concept seeks to demonstrate the daring spirit of performance that will inform the brand’s production vehicles in the future.