Three reasons why MICE remains a key economic driver for Dubai
Events and exhibitions are a vital part of Dubai's tourism sector
Gulfood, to be held in Dubai in February next year, is the world’s largest annual food event. International visitors: According to an economic impact report, 1.1 million international visitors attended business events at DWTC in 2017 alone. Europe was the number one source market, accounting for 24 percent of that figure, with China entering the top ten for the first time – which will drive longer overnight stays and an increase in long-haul flights. Delegate spend: International visitors spend on average five days in the city and spend AED1,341 per day during visits associated with MICE events – which is nearly 4.5 times the average daily spend of UAE-based event attendees. Of the delegate spend at the events held at DWTC in 2017, 75 percent of the spend came from overseas delegates. Events industry spend: In 2017, DWTC hosted 103 large-scale events (defined as 20,000-plus attendees) that generated AED22.5bn total value to the Dubai economy. Of that, AED16bn was “directly driven” by participants’ spend within the MICE and adjacent sectors relating to travel, tourism, hospitality and entertainment.