In pictures: Arabian Business StartUp Academy - how best to use social media to grow a business.

The quarterly event will also see social media platforms offer their insights on how small companies can best to use their platforms. With advertisers having spent more on digital ads ($209 billion) than traditional television ($178bn) worldwide last year, digital marketing is becoming an important aspect of today's business environment.
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Panel discussion featuring social media experts including Benjamin Ampen, managing director at Twitter MENA and Pakistan; Kamel Al-Asmar, director of community and data at Wamda and founder of Nakhwah; Ghassan Talhouk, head of LinkedIn UAE and Marwan Al Awadhi (DJ Bliss), artist, social media influencer and founder of entertainment firm Bliss Inc.
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The panel saw experts share tips and tricks on how best to use the platforms to grow a business.
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A discussion was followed with a speech by serial entrepreneur Muhammad Chbib on how to stay relevant in a fast-changing digital ecosystem.
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Second panel saw start up founders and experts disclose ways in which they made social media work for their business, as well as lessons they have learned along the way. It will include Ulugbek Yuldashev, Founder and CEO at Awok.com, Ihab Ahmed, Global Head of Social and Community at Careem and Megan Hewitt-Dean, Social Media Manager at StarzPlay.
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The panel heard from experts, sharing their tips and tricks on how best to use the platforms to grow a business.
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The workshop event, which will focused on social media strategies, started with a keynote speech by Will Hutson, founder and CEO of LMTD digital agency, who discussed the economic benefit of social media for SMEs.
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The workshop event focused on social media strategies for SMEs.
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The panel saw experts share tips and tricks on how best to use the platforms to grow a business.
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The workshop event focused on social media strategies for SMEs.