Gallery: Highlights from Apple's unveiling event

Apple launched new iPhones, iPad and subscription services
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Tim Cook on stage at Apple’s September 10, 2019 event.
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Guests arrive at Steve Jobs Theater at Apple Park.
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Deidre O’Brien announces the reopening of Apple Fifth Avenue in New York on September 20.
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Phil Schiller unveils iPhone 11 Pro and iPhone 11 Pro Max, the most powerful and advanced smartphones ever.
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Filmmaker Sean Baker and FiLMiC chief technical officer Christopher Cohen explain how FiLMiC Pro utilizes all the cameras of iPhone 11 Pro.
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Sri Santhanam explains how the machine learning and low-power design of A13 Bionic make it the fastest chip ever in a smartphone.
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TipsWorks founder Yang Yang shows off the advanced graphics and gameplay of “Pascal’s Wager,” made possible by A13 Bionic in iPhone 11.
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Kaiann Drance introduces the dual-camera iPhone 11.
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Stan Ng reveals Apple Watch Series 5, featuring the innovative Always-On Retina display and watchOS 6.
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Dr. Sumbul Desai announces three groundbreaking Apple health research studies on hearing, women’s, heart health and movement, in partnership with leading academic and medical institutions.
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Greg “Joz” Joswiak unveils the seventh-generation iPad, featuring a new 10.2-inch Retina display and iPadOS.
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Tim Cook premieres the trailer for “See,” an epic world-building drama starring Jason Momoa and Alfre Woodard, debuting November 1 on Apple TV+ on the Apple TV app.
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Ann Thai reveals Apple Arcade’s launch on September 19, featuring over 100 new and exclusive games.
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Konami brand manager Benjamin Kinney demos “Frogger in Toy Town,” a reimagining of the classic game available only on Apple Arcade.
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Capcom producer Peter Fabiano introduces the Apple Arcade exclusive, “Shinsekai: Into the Depths,” an undersea platformer.
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Kelsey Hansen of Annapurna Interactive shows off how music interacts with the gameplay of “Sayonara Wild Hearts” from Simogo.
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Guests head to the hands-on area at Steve Jobs Theater.
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Apple team members demo the new cameras on iPhone 11 Pro for guests.
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Keynote guests test out the new iPhone 11 at the hands-on area.
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Guests try on the new Apple Watch Series 5.
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Attendees experience the new seventh-generation iPad, with Apple Pencil and Smart Keyboard support.
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