Posted inRetail

Diamond-seller Choksi takes on world with Bollywood

Gitanjali Gems is India’s biggest diamond and gold-jewelry retailer by sales

Jewelry is displayed for a photograph at a Gitanjali Gems Ltd. Giantti store in Mumbai, India, on Tuesday, May 15, 2012. Gitanjali Gems is India's biggest diamond and gold-jewelry retailer by sales. (Bloomberg)

Jewelry is displayed for a photograph at a Gitanjali Gems Ltd. Giantti store in Mumbai, India, on Tuesday, May 15, 2012. Gitanjali Gems is India’s biggest diamond and gold-jewelry retailer by sales. (Bloomberg)

Jewelry is displayed for a photograph at a Gitanjali Gems Ltd. Giantti store in Mumbai, India, on Tuesday, May 15, 2012. Gitanjali Gems is India’s biggest diamond and gold-jewelry retailer by sales. (Bloomberg)

Jewelry is displayed for a photograph at a Gitanjali Gems Ltd. Giantti store in Mumbai, India, on Tuesday, May 15, 2012. Gitanjali Gems is India’s biggest diamond and gold-jewelry retailer by sales. (Bloomberg)

Jewelry is displayed for a photograph at a Gitanjali Gems Ltd. Giantti store in Mumbai, India, on Tuesday, May 15, 2012. Gitanjali Gems is India’s biggest diamond and gold-jewelry retailer by sales. (Bloomberg)

Jewelry is displayed for a photograph at a Gitanjali Gems Ltd. Giantti store in Mumbai, India, on Tuesday, May 15, 2012. Gitanjali Gems is India’s biggest diamond and gold-jewelry retailer by sales. (Bloomberg)

A woman walks past a Gitanjali Gems Ltd. Giantti store in Mumbai, India, on Tuesday, May 15, 2012. Gitanjali Gems is India’s biggest diamond and gold-jewelry retailer by sales. (Bloomberg)

Mehul Choksi, chairman and managing director of Gitanjali Gems Ltd., poses in this undated handout photo in Mumbai, India, made available to the media on Monday, May 21, 2012. Gitanjali Gems is India’s biggest diamond and gold-jewelry retailer by sales. (Bloomberg)

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