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Virtual Woolworths supermarket launched in Sydney
Smartphone users glimpse the future of grocery shopping at Woolworth’s store in Australian train station
The virtual supermarket has displays of products on the walls of Town Hall Station, in central Sydney.
Customers that have downloaded a Woolworts app to their smartphone can scan the items they want with their handset. Woolworths then delivers the goods to their home for a delivery fee.
Online shopping has existed for many years but this virtual supermarket allows shoppers to actually see the physical form of the product they are buying on the store shelves.
Woolworths Director of Supermarkets, Tjeerd Jegen, said the walls of Town Hall Station would feature more than 120 of Woolworths’ most popular products across all product categories, including its fresh food.
Users who download or update the Woolworths App on their smartphones scan product barcodes off the virtual supermarket wall, and add them to their shopping list. They pay for the goods online which are then delivered.
The Woolworths virtual shopping trial is the latest manifestation of a move to use mobile devices interactively with billboards and display walls.
Virtual shopping is believed to be the way of the future, and busy commuter railways stations are seen as ideal locations.
nInteractive ads also are opening the world of viral online marketing campaigns to street advertisers by letting people share product likes and dislikes with friends on social networks while at a bus stop shelter.
