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Mon 22 Sep 2008 02:33 PM

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Games event set for GITEX debut

GITEX Digital Game World to include Electronic Sports League tournament

Dubai World Trade Centre (DWTC), the organiser of GITEX Technology Week and GITEX Shopper & Consumer Electronics Expo, has launched GITEX Digital Game World, an interactive event that will incorporate the largest digital tournament ever held in the Middle East.

Taking place simultaneously at GITEX Technology Week and GITEX Shopper & Consumer Electronics Expo the event will cover all aspects of gaming.

GITEX Technology Week will provide a platform to discuss the business potential of this market, including special sessions on online retail sales and interactive advertising. Over at GITEX Shopper, regional teams will battle it out in a series of organised games and online tournaments.

Helal Saeed Almarri, director general, DWTC, said: “Talking to our exhibitors, it became clear that digital gaming has turned out to be a very important market in the Middle East, with not only the young population of the region but a wider adult audience increasingly investing a higher proportion of their disposable income in specialised hardware and software. We want to use GITEX Technology Week’s unique global positioning to bring together distributors, developers and enthusiasts from around the world to profile the latest and the best in gaming technology.

Providing a virtual link to GITEX Shopper will offer trade visitors and members of the public an opportunity to participate in the event and see the latest releases.”

To provide a fully-interactive experience, DWTC has partnered with Europe’s leading Computer Gaming League, The Electronic Sports League (ESL), to organise the largest game tournament in the history of the Middle East as part of GITEX Digital Game World.

“The business potential of electronic gaming is enormous and the Middle East market is proving incredibly receptive to new games and online tournaments,” said Jens Hilgers, CEO, Turtle Entertainment, operator of the ESL.

“We’re proud to be working with DWTC to stage the first tournament of this size and scale in the entire region, and we’re confident of a tremendous response,” he added.

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