Formula 1 world champion Niki Lauda has backed a
new UAE road safety campaign it was announced on Monday.
“Safety is a key concern on all roads and my life
experience shows, how rapidly lives can change through an accident – literally
in a split second! Safety must be the clear number one priority when we are
driving on UAE’s roads. Every responsible driver must eliminate potential risks
to himself and to other traffic participants. My message is clear: roads are no
racing grounds! If somebody has the urge to race and to speed, they must use
proper race tracks, like the ones in Dubai and Abu Dhabi,” the 65-year-old
Austrian said.
“To improve UAE’s driving culture, the support of
our leaders plays a vital role. We are very grateful for Niki Lauda’s support
and we invite more leaders and celebrities to support our platform. Leaders
have the power to lead by example and to encourage their followership to change
their behavior to the positive.”
His comments come as it was revealed that speeding was
the second biggest cause of deaths on UAE roads in the first quarter of 2014,
according to data released by the Ministry of Interior.
The Lauda-backed campaign is being organised by RoadSafetyUAE.com
and is supported by the RTA, BMW, Michelin, Gargash Mercedes-Benz, Emarat
Petroleum, Daman National Health Insurance, Nissan, Al Masaood Automobiles,
NSG, Valvoline and VOX Cinemas.
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