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Middle East drives Rolls-Royce to record year, more than 6,000 sold

6,021 Rolls-Royce cars sold last year, with Middle East buyers leading Bespoke sales push

Rolls-Royce Middle East
Middle East buyers a key market for Rolls-Royce

Rolls-Royce Motor Cars has reported a record year, after strong sales in the Middle East saw more than 6,000 cars snapped up for the first time.

The manufacturer hailed the 8% lift in sales in 2022 and identified the Middle East as a strong market.

The luxury brand is owned by Germany’s BMW and says 2022 was the best year for sales in its 188-year history.

In total, 6,021 motor cars were delivered to clients around the world, an increase of 8% on the previous record of 5,586 set in 2021.

Rolls-Royce record year

Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said: “2022 has been a momentous year for Rolls-Royce Motor Cars. Not only did we reveal Rolls‑Royce Spectre, our marque’s first ever fully-electric series model to the world, it was also the first year we ever delivered more than 6,000 cars in a single 12-month period, with strong demand across our entire product portfolio.”

The historic car maker reported sales growth in all regions except China and says the value of Bespoke commissions was higher than it has seen before.

Personalisation and bespoke production is an important facet of car sales for the luxury manufacturer, with buyers paying an average $532k for a unique model.

A statement from the manufacturer said: “The Middle East is the marque’s leading region for Bespoke commissions, with many unique creations of particularly extensive and individual personalisation.

“In 2022, Rolls-Royce opened an invitation-only Private Office in Dubai, the first outside Goodwood, bringing the Home of Rolls-Royce closer to the marque’s local clients. Further Private Offices will be introduced around the world in the coming months and years.”

In 2022, the firm unveiled the Rolls-Royce Spectre, it’s first ever all-electric model.

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