MSC Cruises, the world’s third largest cruise brand, hosted the naming ceremony of its newest flagship MSC World Europa at the brand-new Grand Cruise Terminal in Doha on November 13.
Together with partners Qatar Airways, the celebrations are part of MSC’s overall commitment to Qatar, reinforcing its commitment to supporting the growth of international tourism there as well as the broader Middle East region, where MSC Cruises is brand leader.
Pierfrancesco Vago, Executive Chairman, Cruise Division of MSC Group, said: “Just like Qatar, our Group has placed climate change at the forefront of its agenda. We are committed to reaching net zero carbon from our cruise operations by 2050. MSC World Europa is our most innovative vessel. She is the world’s best performing cruise ship in terms of CO2 emissions per guest. Running on LNG, the cleanest fossil fuel and, of course, Qatar’s most renowned export.”
Akbar Al Baker, Chairman of Qatar Tourism and Qatar Airways Group CEO, commented: “While Qatar Airways is the global aviation gateway to Qatar, the marine industry is very important to tourism and the long-term economic and cultural connections it brings. As sustainability is vital to the future growth of aviation, MSC World Europa illustrates how the marine industry is addressing the challenges of efficiency and emissions reductions. The naming ceremony of MSC World Europa is an important prelude to the FIFA World Cup 2022™ and shows the enormous endeavour and collaboration necessary to deliver the best World Cup ever.”
MSC World Europa is the most innovative and environmentally advanced cruise ship in the MSC Cruises fleet. On top of ground-breaking advances in terms of reduction of emissions and energy efficiency, the LNG-powered ship also paves the way towards the uptake of carbon-neutral synthetic and other alternative fuels as soon as they are available at scale.
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