Beyond ONE, the global digital services provider and owner of Virgin Mobile and FRiENDi Mobile operations across the Middle East, partnered with global technology provider TIMWETECH to deliver premium digital content to mobile users across Saudi Arabia and Oman.
The agreement, signed at the Mobile World Congress in Barcelona, will see TIMWETECH’s digital service delivery platform deployed across Beyond ONE’s affiliate networks – Virgin Mobile Saudi Arabia and FRiENDi Oman.
The tie-up will enable customers to subscribe to premium streaming, gaming, and infotainment services without needing traditional banking relationships, a significant advantage for Beyond ONE’s largely prepaid customer base.
“This partnership fundamentally transforms how our customers access digital experiences,” said Hani ELKukhun, Beyond ONE CEO of MEA.
“In fast-growing economies, mobile accounts often serve as people’s primary financial tool. By connecting these accounts directly to digital content, we’re removing long-standing barriers and democratising access to services that can educate, entertain, and improve quality of life,” he said.
Diogo Salvi, CEO at TIMEWWTECH, said their carrier-grade VAS aggregation technology will enable Beyond ONE to create both a seamless and secure experience for millions of mobile users.
“Our platform will operate invisibly beyond Virgin Mobile and FRiENDi’s trusted brands, ensuring a consistent customer experience, while dramatically expanding content options,” he said.
Implementation will begin immediately, with a phased rollout starting in Q3 2025.
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