After new-gen cities and metaverse, Saudi Arabia is now set to promote its own pop music – S Pop.
The Saudi Ministry of Culture signed a Memorandum of Understanding (MoU) with global companies to develop Saudi pop music.
The agreement also covers hosting musical events, producing musical content and training Saudi talents.
The MoU included considering the production of Saudi pop music and building up a music ecosystem, as well as agreeing on promotions for the development of Saudi pop content (S Pop) through a Saudi and Korean creative team of writers and producers.
The agreement also envisages the establishment of enabling entities for direction and training and producing Saudi pop music.
The MoU signing ceremony was held at the ministry headquarters in JAX District in Ad Diriyah.
Follow us on
