Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, on Tuesday invited the public to take part in selecting the new logo that will represent the UAE to the world.
People in the UAE and across the world can vote for their favourite logo, starting from today, via the website www.nationbrand.ae.
For every vote, the UAE will plant a tree, with aims to plant millions of trees across the world, state news agency WAM reported.
Voters can select from three logos that 49 Emirati artists from the seven emirates have recently participated in designing, in response to the invitation of UAE leaders who recently launched the national project.
Sheikh Mohammed said: “Everyone contributed to our country’s success story, and we invite everyone to be part of choosing the best logo that represents our story. The UAE is approaching a new phase that requires us to connect with the world differently. The UAE Nation Brand will share our inspiring story with the rest of the world.”
Sheikh Mohamed bin Zayed added: “The UAE’s development experience has inspired, and continues to inspire, millions across the world. Involving the public across the world in choosing the logo that represents the UAE is, therefore, an important step.
“Through its unique cultural and humanitarian journey, the UAE has become a successful model that leads by excellence and establishes a positive presence in the region and the world. This model presents an inspiration for every nation seeking to achieve tolerance, coexistence and peace.”
The three logos, created by the ‘Inspiring 49’, revolve around seven key values of the UAE – giving, openness, innovation, tolerance, credibility, humility and futuristic vision.
The public can select from three logos titled “Emirates in Calligraphy”, “The Palm” or “7 Lines”.
Sheikh Mohammed bin Rashid and Sheikh Mohamed bin Zayed launched the national project to design the UAE Nation Brand logo in November.
Countries across the world have rolled out innovative branding campaigns and projects including Singapore’s Passion Made Possible campaign, Australia’s Kangaroo symbol, Canada’s distinctive maple leaf, New Zealand’s silver fern and UK’s Great Britain campaign.
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