It might be revving up for 60 percent hybrid petrol-electric cars by 2022, but its clients are “not concerned” about supercars generating air pollution, according to Ferrari.
While supercars’ CO2 emissions averaged 241.1 g/km in 2017, according to automotive data supplier Jato, they’re not considered means of daily transportation and are even referred to as “collectibles” in Ferrari company reports on sustainability.
“Our customers have different sensibilities around the world. There are some cities that are more concerned than others but generally speaking I have to be honest, Ferrari clients say I will not use this car more than 2,000 km per year. So I’m not concerned about the pollution this car is generating. I’m more concerned about the pleasure,” the brand’s Enrico Galliera told Arabian Business.
Despite a global rise in environmentally conscious consumers, Ferrari did not receive requests for electric cars according to Galliera.
“I wouldn’t say we were having a request of electrification. Now that we are coming with this [plug-in hybrid SF90 Stradale] car, they are thrilled because they understood that electrification is delivering 1,000 horsepower in acceleration of 0-100km in 2.5 seconds, [while] at the same time giving them the chance to show they care about the environment,” said the chief marketing & commercial officer at Ferrari NV and senior vice president-sales of Ferrari SpA.
The SF90 Stradale supercar runs on a mid-mounted twin-turbocharged, 3.9-litre V8 engine and three electric motors, delivering a whopping combined output of 986bhp.
Ferrari first ventured into hybrid technology in 2013 with the limited build LaFerrari and is planning on launching a fully electric Ferrari after 2022. However, the supercar maker must hit 2021 targets to cap 95g/km of group CO2 emissions or face millions of euros in fines.
“Looking forward, we want to have an important portion, 60 percent as of 2022, with a form of hybridisation where it is a plug-in hybrid or mild hybrid which means that this objective from one side will give us the possibility to further increase the emotion because it’s performance but at the same time [it’s] reducing the emission,” Galliera said.
“The key point is first Ferrari we would like to be considered as leader in terms of performance and technology. In order to have that, we want to be ready in all the technologies that the world is developing internally so we are not buying technology. The engine which is the heart of the car is done by us whether it is a V12 normally aspirated or a turbo or electric [engine]. We want to have all the technology in our hands,” he added.
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