Astra Tech, MENA’s leading consumer technology holding group, said it has issued over 100,000 Botim multi-currency cards in the UAE, through its collaboration with Mastercard, in a short span of four months.
This is a record-breaking figure for the fintech sector, considering that the milestone was reached within four months of its launch, setting a new market benchmark for the UAE market, the company said in a media statement.
This rapid achievement not only highlights the company’s efficiency and innovation but also serves as a testament to the soaring demand for reliable and trustworthy fintech services in the region, Astra Tech said.
Abdallah Abu Sheikh, Founder of Astra Tech and CEO of Botim, said the remarkable interest and growth in Botim Prepaid Cards within four months of their launch announcement reflects the maturity of the UAE’s consumer market.
“Our commitment to innovative financial services, promoting financial inclusion, and simplifying the lives of our users, coupled with this significant milestone, sets us on a trajectory to not only challenge legacy banks but also to soon overtake them,” he said.
The company said looking ahead, it remains committed to further expansion and innovation, with plans to broaden its multi-currency offerings and introduce a new loyalty program in partnership with Mastercard.
These initiatives aim to enhance user experience and cater to the diverse needs of its user base and solidify Botim’s position in the market, it added.
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