Integrated telecom service provider du will provide complete coverage of the Barclays Premier League football championships, to the homes of the UAE’s sports fans, the company said in a statement on Thursday.
Football enthusiasts in the UAE can watch the football league action by subscribing to du’s AD SPORTS package for just AED 31 per month, du said.
“We are now pleased to be offering our du TV subscribers the hotly-awaited Barclays Premier League through AD Sports, which enables football fans to enjoy all the matches, hassle-free, from the comfort of their own homes. This latest offering proves yet again that du is committed to providing top-class home entertainment and is focused on bringing top sporting events to the UAE’s viewers,” du’s Farid Faraidooni, chief commercial officer said.
The AD SPORTS package – which begins airing from 14 August 2010 – includes full coverage of the event, during which 20 English football clubs play 38 games each, totalling 380 games in the season, all in superior High Definition (HD) format.
“Also, for the first time in the UAE, fans can follow the league closer than ever before with a dedicated 24/7 Premier League TV channel, broadcast and produced straight from the UK. The broadcasting rights for this premium sports event have been secured by the Abu Dhabi Media Company (ADMC), and the AD SPORTS TV package will comprise six TV channels,” du said in its statement.
According to the company, coverage of the event includes pre and post-game analysis and live reporting from the stadium with Arabic and English commentary.
Also featured in the package is a special set of 24/7 EPL programmes including Weekend Previews, Weekend Reviews, Official EPL news, ‘Goal Rush’, ‘Goal of the Week’, ‘Team of the Week’ and ‘Player of the Week’, du added.
The package will also include live coverage of the Formula 1 in high definition format (HD).
The Barclays Premier League is an English professional league for association football clubs; it is the country’s primary football competition.
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