Dubai’s Nakheel is showcasing its developments with a pop-up at Harrods, the world’s leading luxury department store, in London.
Until July 29, Nakheel will host a pop-up stand on the fifth floor, in conjunction with Harrods Estates and will also be featured in seven ground floor window displays until August 3.
Nakheel landmark projects include a portfolio of mega developments and master communities with residential, retail, hospitality and leisure facilities that offer an upmarket lifestyle and amenities and are pivotal to realising Dubai’s future vision.
Dubai’s Nakheel pop up in London
Rasha Hasan, Chief Commercial Officer at Nakheel, said: “Our partnership with Harrods is a natural fit for the Nakheel brand as we are both committed to elevating lifestyles through luxurious experiences.
“Our pop-up stand will enable us to bring Nakheel’s waterfront projects to a wider regional and international audience, attracting investors while also sharing the incredible growth story of Dubai.”
Simon Barry, Head of New Developments at Harrods Estates, said: “We are thrilled to collaborate with Nakheel, a global leader in real estate development, to curate a luxurious summer pop-up at Harrods.
“It’s exciting to showcase Nakheel’s exceptional portfolio and iconic projects to our discerning overseas clientele, many of whom are arriving to spend the summer months in London.
“This partnership aligns perfectly with our commitment to offering unparalleled luxury experiences, and we are confident that the Nakheel pop-up will captivate Middle East and other international investors and visitors and offer them new and exclusive investment opportunities in Dubai.”
Nakheel’s waterfront projects, including the world-famous, award-winning Palm Jumeirah, have added more than 300km to the city’s original, 70km coastline, paving the way for the development of hundreds of waterfront homes, resorts, hotels and attractions.
Nakheel is also the developer of The World and Dubai Islands as well as 18 master communities that accommodate nearly 700,000 people in Dubai.
Nakheel’s diverse portfolio extends to five-star luxury hotels such as The St. Regis Dubai, as well as some of Dubai’s most popular shopping malls, including Nakheel Mall and Golden Mile Galleria on Palm Jumeirah.
Nakheel has also created attractions such as The View at The Palm, on the 52nd floor of The Palm Tower, which offers 360-degree views of Palm Jumeirah, the Dubai skyline and the Arabian Gulf.
The collaboration with Harrods marks the second time that Nakheel has displayed its projects at the department store.
Harrods remains a popular destination for visitors from the Middle East and Nakheel’s presence at the department store enables their pioneering projects to be showcased to prospective investors, as well as showcasing the emirate’s growth and future development.
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