Krews, a Hub71 startup, signed an agreement with Abu Dhabi Entertainment Company (ADEC) to digitise the operations of Zayed Sports City and Active Al Maryah Island through its integrated platform QPortal.
The agreement envisages streamlining activities, improving the customer booking journey, and enhancing operational efficiency of the sports city.
How Krews’ QPortal enhances the customer journey
Founded by Emirati brothers Ahmed and Khalifa Al Qubaisi, Krews’ QPortal is aimed to transform the sports and entertainment sector by providing venues with extensive enterprise solutions that enable them to efficiently create, manage, monitor and analyse operations at the fraction of the cost.
By connecting assets across the entire operational ecosystem and streamlining activities, the portal enhances the customer booking journey with speed and agility.
Built in-house by a team of local experts, the turnkey system enables a seamless customer journey, and is helping entities optimise operations to unlock revenue opportunities and increase sales.
The portal offers an entirely automated and flexible process, allowing venue operators to easily manage and update the system.
Since implementing Krews’ tech solutions earlier this year, ADEC has processed over 17,000 bookings for its venues including all sports facilities in Zayed Sports City and Active derived from all sales channels including website, mobile app, and telesales.
Ahmed Alqubaisi, founder and CEO of Krews, said one of the greatest benefits in digitising sports venues is seamless and real-time bookings.
“Previously, customers had to go through the traditional process of making enquiries and waiting for their bookings to be confirmed, resulting in revenue loss for institutions and customer dissatisfaction. Krews identified this gap in the market, and since then we have been on a mission to revolutionise the sports and entertainment industry across the entire value chain,” he said.
Khalid Al Mutawa, acting CEO of Abu Dhabi Entertainment Company, said the QPortal has consolidated various operations into a single platform, thereby helping the company to capture more robust data with less efforts.
Earlier this year, Krews also launched its one-of-a-kind app that offers interactive experiences for users, allowing like-minded individuals with the same interests and hobbies to connect with one another, book sports venues and pay with one click.
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